Barter and echoes of money
I went to a very interesting speech by Frances Dickens of Astus on Wednesday. She runs a company which acts as a barter exchange between other firms. She started out describing the business model (eliding a few intriguing things which we were obviously meant to know already - such as the fact that the barter is always backed by spare media space, usually TV inventory). By the end I felt like I'd been listening to a monetary economist talking about the founding of a new central bank. So many of the issues confronting them are exactly like the issues faced by a currency issuer (which, after all, they are, kind of): Is the currency backed by anything? Previous barter companies have failed because they issued promises with no capital behind them, and the promises were quickly devalued Network effects - now that they are the market leader and the majority of companies use their "currency" by default, they have a hugely defensible position Reputation and credibility -...