My company Inon, which applies behavioural economics to help our clients set the right pricing strategy, has been nominated for the Smarta 100 - the top innovative businesses in London. If we win, our £10,000 prize will be donated to charity - please leave a comment if you would like to nominate your preferred charity as one of the recipients. If you'd like to support us and your chosen charity, please click here and vote for us . You'll need to register but it only takes a few seconds. Thanks for your support - we have reached 20th in the rankings and it seems like we might have a chance if you can help spread the word.