Over the last forty years, the American General Coolness Survey has asked subjects the following question: "Taken all together, how do you think you shape up these days? Would you say that you are: very cool, pretty cool, or not too cool?" In a new paper published today I demonstrate some dramatic results: coolness inequality has diminished hugely in the four decades covered by the survey. Simultaneously, overall coolness has increased substantially. In 1968, 5% of people reported themselves to be "very cool". A further 10% were "pretty cool" and 60% "not too cool" (a substantial proportion of respondents did not answer this question). By the 1970s, coolness had increased but so had inequality. 40% were very cool, 28% pretty cool and 30% not too cool. In the late 80s and early 90s, however, overall coolness fell and society became more equal - with a majority reporting themselves "not too cool" again. By the time of the 2008 survey, coo