Showing posts from December, 2019

Other writers on System 3

Since last year I have been discussing the idea of "System 3" - a set of mental capabilities and processes involved in imagination and mental simulation. These capabilities appear to be used for several mental activities, notably: planning and thinking about the future counterfactual reasoning daydreaming and mind-wandering consumption of fiction mental replay of past experiences and in empathetically considering how other people experience an event Recently some other writers in the market research industry and elsewhere have been discussing System 3. Here are some of their thoughts: Kathryn Ambroze at HCD with  a detailed writeup of a System 3 approach including examples Ambroze also takes an in-depth look at different models of thought, contextualising  System 3 as a way to model future thinking or prospection Thomas George of DoWell Research, on using System 3 to build brands Brian Carruthers of WARC, reviewing my System 3 talk at IIeX Amsterdam ESOMAR