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Showing posts from December, 2019

Other writers on System 3

Since last year I have been discussing the idea of "System 3" - a set of mental capabilities and processes involved in imagination and mental simulation. These capabilities appear to be used for several mental activities, notably:

planning and thinking about the futurecounterfactual reasoningdaydreaming and mind-wanderingconsumption of fictionmental replay of past experiencesand in empathetically considering how other people experience an event

Recently some other writers in the market research industry and elsewhere have been discussing System 3. Here are some of their thoughts:
Kathryn Ambroze at HCD with a detailed writeup of a System 3 approach including examplesAmbroze also takes an in-depth look at different models of thought, contextualising System 3 as a way to model future thinking or prospectionThomas George of DoWell Research, on using System 3 to build brandsBrian Carruthers of WARC, reviewing my System 3 talk at IIeX AmsterdamESOMAR Director-General Finn Raben wr…