Other writers on System 3

Since last year I have been discussing the idea of "System 3" - a set of mental capabilities and processes involved in imagination and mental simulation. These capabilities appear to be used for several mental activities, notably:

  • planning and thinking about the future
  • counterfactual reasoning
  • daydreaming and mind-wandering
  • consumption of fiction
  • mental replay of past experiences
  • and in empathetically considering how other people experience an event


Recently some other writers in the market research industry and elsewhere have been discussing System 3. Here are some of their thoughts:

So the industry is enthusiastically taking up System 3. The science is progressing too - I will post separately on some of the latest psychology and neuroscience research that relates to this topic.

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