Live blogging The Apprentice: series 5, episode 6
10:30 Thanks for watching - see you next week. The lessons from this episode's wander into economic theory? First, that seller ignorance is just as destructive of consumer benefit - or more - as buyer ignorance. Seller ignorance, in a situation like this week's task, is more likely to see something sold to a person who will undervalue it - because if the seller offers it at an unrealistically low price, it will be bought by people on a whim instead of those who will actually derive the most benefit from it. Second, the importance of understanding the rules you're trading under. It's not clear whether the teams were told the full rules at the beginning of the task - that they would be penalised for selling things too cheaply. In the last series' version of this task, it was mandatory to sell all the items (if I'm remembering right) so it would be natural to assume the same thing for this year. Third, the subjectivity of the boardroom process makes performance in...