Why endings matter [spoiler-free Game of Thrones references]
It probably has not escaped your notice that the Game of Thrones TV series finished this week. If you use social media at all, I suspect you also saw some anguished squawks about how awful the ending was. How the incompetent writers screwed it all up. Maybe you even signed the petition, along with 1.5 million others, to have the last series remade with a different conclusion. Personally I thought it wasn't a bad outcome, but I seem to be in the minority. Either way, why does this have such significance? I read a counterargument a few days ago: You've had 70 hours of enjoyment already – it's in the bank. You enjoyed episode 1, 2, 3, …and you can't go back and "unenjoy" them now. One bad hour at the end can't rewind the clock and eliminate the last 8 years of pleasure? Yet this feels wrong. The ending can ruin the beginning. Why should this be? A model from cognitive economics may have the answer. The theory of " cognitive goods " says tha...