An online content business model: The pointless tweet chain

A really rather odd phenomenon on twitter the other day. I saw a tweet looking something like this: This isn't an unusual format - it comes from someone who has set up an automated retweet command, and at the end of each message is a link back to the original tweet. Normally you can click straight through to the original link, but as you can see in this case, the link itself has been truncated, so I need to first click on the bit.ly link to see what it is. Often I can't be bothered going through this two-step process - Twitter is very much the Internet equivalent of the impulse buy, and two clicks is often not worth it. But this was a story I was interested in. So I click on the link: As expected, it's another shortened link - so I click on that too, in order to read the story. Or so I thought - for some reason, it takes me to yet another landing page: Maybe @myfxdeals is making his own landing pages for every story in order to generate more clicks? In any ...