Advertising: beer, tax, Gordon Ramsay or Google?

According to this posting from Felix Salmon (if I can match Gawker's CPM) I could make about £150 a month if I sold advertising on Knowing and Making.

Some way to go before I can give up the day job. Please refresh the page a few more times if you want to help.

Still, it could just about pay for one of the following:
  • all my visits to the pub
  • my council tax
  • dinner at Gordon Ramsay once a month
  • a subscription to the FT, the Economist, and all the economics books I read
  • the money I pay Google for advertising my software on their site
Maybe it's worth it. That is, if I could get Gawker to sell the ads for me. Think they'd be up for it?

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