Advertising: beer, tax, Gordon Ramsay or Google?

According to this posting from Felix Salmon (if I can match Gawker's CPM) I could make about £150 a month if I sold advertising on Knowing and Making.

Some way to go before I can give up the day job. Please refresh the page a few more times if you want to help.

Still, it could just about pay for one of the following:

• all my visits to the pub
• my council tax
• dinner at Gordon Ramsay once a month
• a subscription to the FT, the Economist, and all the economics books I read
• the money I pay Google for advertising my software on their site

Maybe it's worth it. That is, if I could get Gawker to sell the ads for me. Think they'd be up for it?