It is intended to help close the gap between action and reward which is the chief cause of procrastination.
Could be a good add-on to any workflow system - I'll definitely be downloading it (as soon as I get my iPhone, which ironically suffers from a two-month gap between placing my order and getting my reward).
A rather different approach to implementing behavioural economics in software is taken by my company, Inon - have a look at our CVM software, which helps you find better ways to sell more personalised services to each customer.
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