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Showing posts from November, 2018

“Mysterious psycho-logic”, the “Nudge Unit” and irrational humans: tune in to Leigh Caldwell and Rory Sutherland on BBC Radio 4's show Thought Cages

“Mysterious psycho-logic”, the “Nudge Unit” and irrational humans - Leigh explores cognitive and behavioural economics and science with Rory Sutherland on BBC Radio 4’s show Thought Cages today and on Friday.

Tune in at 13:45 today to hear Leigh discussing behavioural and cognitive economics on Thought Cage’s next episode: Instinct Before Logic: The Postbox at the O2. During this episode, Rory and Leigh will be exploring why reason is no longer used to persuade us to change our behaviour, showing what the “Nudge Unit” of the UK government is and explaining all about behavioural science. 
Tune in to BBC Radio 4 live at 13:45, or listen to the episode on BBC iPlayer afterwards here.
If you can’t catch today’s episode, make sure you listen out for Leigh and Rory again this Friday at 13:45. Looking in more depth at the traditional shopping experience, this episode - The Sachet in the Pot Noodle - will reveal how behavioural and cognitive science is changing the future of retail.
You can liste…

A new team member and new plans

Hello, today it’s not Leigh posting, but me, Tara, his new colleague! I’ve recently started working for Inon and with Leigh on his cognitive economics work. I’ll be writing content on cognitive economics, spreading the word about cognitive economics to both academic and general audiences and also organising events around cognitive economics. I wanted to take this opportunity to introduce myself and also fill you in on some exciting events on cognitive economics coming up.
All cards on the table - my background is not in economics or psychology. I actually studied English Literature in my undergraduate and postgraduate degrees. However, I’ve always been passionate about spreading new ideas, working in an interdisciplinary fashion and writing. In my professional work for the past few years, I’ve been programming events for two cultural institutions. I started working with Leigh in early September and it’s been a real pleasure learning and writing about this new discipline. 
The first thre…