Nagging versus nudging
My Counteradvertising post from last week is not an isolated example. Andrew Lansley, the health secretary, has suggested that: "If we are constantly lecturing people and trying to tell them what to do, we will actually find that we undermine and are counterproductive in the results that we achieve" The newsworthiness of this story is, of course, not because the media wants a debate about which are the most effective cognitive incentives in the public health arena. It's because Lansley is going up against popular cheeky-cockney-chef Jamie Oliver . Putting that aside - and I've no idea if Lansley is correct on this individual issue - he does have a valid point. Telling people what to do is, in many situations, ineffective or counterproductive. Anecdote alert: a Polish friend claimed over dinner today that Britain has, by far, the highest number of nagging public health warnings of any country: posters, TV ads, product packaging. This may or may not be accurate,