Price tag, we don't want your price tag
I have been listening to a charming pop song by the delightful young artist " Jessie J ", prompted by the ravings of a tipsy man on the tube (long story, don't ask). Some of the lyrics go like this: Seems like everybody's got a price, I wonder how they sleep at night. When the sale comes first, And the truth comes second, Just stop for a minute and s mile It's not about the money, money, money We don't need your money, money, money We just wanna make the world dance, Forget about the price tag What a refreshing attitude, I thought! This insightful young woman has not only written a song about the important and neglected issue of pricing, for the first time since the rapper Meaningful Contribution To Human Progress changed his name to 50 Cent. But she has expressed a subtle understanding of the fact that not all economic incentives are material ones. In many situations, consumers really do just want truth, or a smile, and not a material object. This is...