- be innovative but not too innovative - you are operating in a context of pre-existing preferences and pre-existing competitors in a near-equilibrium.
- manage your time optimally. You don't have time to make it perfect, so make it good first - and then use your last hour to improve it if you can.
9:10 There's a potential conflict between direct market forces and the people judging this task. Once again the teams don't have the chance to prove their ideas objectively good; instead they need to impress people who are judging on their behalf. There's a high risk of a principal-agent problem in this setup.
9:09 Debra's team have decided to target the gay market because they are high spenders and take a lot of holidays (presumably they have a market research briefing sheet which we don't get to see). Mona disowns the decision. Yasmina's team are aiming for families.
9:08 Has the game theory changed? Is there now an advantage to being project manager? I suspect that Alan has been less keen to fire project managers this year, and the contestants have spotted it.
9:07 Yasmina is the only volunteer on the other team.
9:06 This task is to rebrand Margate. Howard is volunteering as project manager - and for once there is a fight about it. Debra successfully wins this tussle.
9:05 Their only reason to show up in Greenwich was to go to the O2 centre - because it's been successfully rebranded (remember the Millennium Dome?)
9:04 The candidates are summoned to Greenwich - with an overnight bag again.