Friday, 20 November 2009

Practical applications of behavioural economics

I'm starting a series on how to use the principles of behavioural economics in the real world of business.

It will be structured around a series of individual cognitive biases, and for each bias I will outline:
  1. Examples and stories to demonstrate how it works
  2. The cognitive theory of why it works
  3. A toolkit showing how to implement it in practice
First up, this weekend, will be anchoring. Come back tomorrow to see some examples of this from our clients and other companies.

And if you'd like to be featured in this series - and in a forthcoming book on the same subject - please email me to share your stories of cognitive bias or behavioural economics in the business world. If you are writing about a specific business, please mention whether you're happy for their name to be used in this blog and/or in the book.

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