- Examples and stories to demonstrate how it works
- The cognitive theory of why it works
- A toolkit showing how to implement it in practice
Friday, 20 November 2009
I'm starting a series on how to use the principles of behavioural economics in the real world of business.
It will be structured around a series of individual cognitive biases, and for each bias I will outline:
And if you'd like to be featured in this series - and in a forthcoming book on the same subject - please email me to share your stories of cognitive bias or behavioural economics in the business world. If you are writing about a specific business, please mention whether you're happy for their name to be used in this blog and/or in the book.