"Ant mega-colony takes over world"

Best article title I've seen since Super Cally Go Ballistic, Celtic are Atrocious and Diana fund pays out to Gypsies and Asylum Seekers in the Express.

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Book review: Alchemy, by Rory Sutherland

Rory Sutherland's new book Alchemy: The Surprising Power of Ideas that Don't Make Sense continues his 10-year campaign against the traditional, logical pursuit of business advantage, through a scientific lens that includes several cognitive economics themes. As ever, a curated series of amusing anecdotes about people or companies who took an unusual angle on marketing or product invention, fuel a philosophical wander.

That philosophy could be summarised as: if it makes sense, someone's already tried it. So try something that doesn't.

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