Wednesday, 27 January 2010

Cognitive barriers

From Lydia DePillis, via Andrew Sullivan:
It turns out that shoppers are now taking extreme measures to avoid paying that extra nickel—even schlepping groceries in their arms if they didn’t bring a backpack. The fee may drive people crazy, and the Journal may grumble about “bureaucracy,” but it actually seems to work: Stores report giving out half as many bags as they did before they started charging for them. And the reason seems to be rooted in how our brains operate...
And this is why micropayments will be really hard to implement.

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