This blog is about cognitive and behavioural economics. It discusses their impact on economic theory, and how to apply them in business, especially in pricing and marketing. It also explores how our perceptions and mental models affect the macroeconomy.
My other blog is Pricing Revolution, specifically around innovative pricing models and advice on how businesses can set their prices.
Other things I do
As well as writing this blog, I am chief executive of Inon Pricing Advisers - which uses behavioural economics and psychology research to help companies charge the right prices for their products. I also co-founded The Irrational Agency, a market research agency using behavioural methods to understand the consumer unconscious.