Social marketing ideas that are unlikely to work
What is cognitive economics?
What's happening inside your head right now? What thoughts, feelings, ideas are spinning around in there? Are they important to you? If you were not able to think those thoughts, would you care? How much does your internal mental experience matter to you?
To an economist: not at all. Traditional economics explicitly rules out any consideration of how people think, and what is going on in their minds or hearts. Economists only trust what they can observe: specifically, the things you buy and sell. This can include selling your labour (for a wage) and buying and selling services, but in practice it mostly means the physical goods that we buy and consume.
Yet most of us know there is more to life than buying and selling. The activities inside our heads are a major – maybe the major – contributor to our quality of life. Are you happy? Do you have purpose in your life and work? Do you feel appreciated? Are you looking forward to the future or anxious about it?
Our state of mind is of …
To an economist: not at all. Traditional economics explicitly rules out any consideration of how people think, and what is going on in their minds or hearts. Economists only trust what they can observe: specifically, the things you buy and sell. This can include selling your labour (for a wage) and buying and selling services, but in practice it mostly means the physical goods that we buy and consume.
Yet most of us know there is more to life than buying and selling. The activities inside our heads are a major – maybe the major – contributor to our quality of life. Are you happy? Do you have purpose in your life and work? Do you feel appreciated? Are you looking forward to the future or anxious about it?
Our state of mind is of …
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