Social marketing ideas that are unlikely to work
How to debunk an electoral fraud claim
There are plenty of claims of US election fraud floating around this week. Most of them fall into three categories: Too vague to be meaningfully evaluated or investigated Too small to matter (a few individual ballots being challenged here and there, possibly valid but not enough to affect the results) Too wild to stand up to any kind of scrutiny Together, these claims are certainly problematic: they create a fog of doubt about the legitimacy of the democratic process. But a fourth category is more insidious. A twitter mutual retweeted the thread quoted below. You can click through to read the whole thread, but I have embedded the highlights. It's a well-told story, with several characteristics that make it effective - as well as dangerous. To start with, the data comes from an authoritative source, the New York Times. Even better in this case: a source associated with "the other side". Surely the liberals can't deny the truths from their own newspaper? The followin
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