Same news, different ears?

From the FT: Acrimony dashes Doha hopes:
Normally, the closing session of the forum displays ritualistic expectation that the trade round will be completed in the coming year, but there was little such optimism in 2009.

Trade ministers from 24 countries have pledged that they will agree a new world trade deal by the end of 2009...most of these talks in previous years ended with similarly optimistic statements

Huh?

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