"He lived to tell the tale, so it must have worked. Perhaps we can follow his example."
"But there is no tribe nearby, and we have no wine," said the young trader.
It is written by Leigh Caldwell (email me at firstname.lastname@example.org).
My other blog is Pricing Revolution, specifically around innovative pricing models and advice on how businesses can set their prices.
I am also founder of think tank Intellectual Business which publishes research and policy papers on how ideas from economics can be used in business and in the public sector.