Professional Pricing Society guest post

I have written a guest post which is up at the Professional Pricing Society blog today. Regular readers may already have seen it here last week, but if you missed it, do click over and have a look.

The PPS site is in my blogroll as pricing is an important topic in business and the psychology of it is not well-understood. It's a critical area for companies to develop both in pure financial terms, because of the impact on margins, and in marketing terms, because it creates an image and positioning for your business.